As an entrepreneur, you know how competitive business is. To compete in a world of ever-changing trends, it’s important to keep up with both technical and consumer trends. Here are four ways B2Bs compete in a changing marketplace. Capturing the... Continue Reading
Data shows that most businesses fail due to cash flow problems. The goal of any business is to make a profit, but cash flow is necessary to continue operating. It’s sometimes difficult for start-up businesses to both generate and hold... Continue Reading
There is no question that the Covid pandemic changed how businesses approach sales and marketing. It taught us that things can change on a dime and that agility is more important than ever. Today, businesses aren’t just focused on recouping... Continue Reading
In 2020, the pandemic generated security concerns due to an immediate need to work remotely and sell online. The immediate need resulted in accelerated adoption of online B2B ecommerce with little time for long-range planning. Common security challenges in B2C... Continue Reading
E-commerce is increasingly popular with consumers and buyers in the B2B environment, yet many manufacturers, distributors, and wholesalers continued to resist the move to online selling. Fear is usually the reason they resist — fear of the new technology, that... Continue Reading
B2B planning must always begin with looking at the previous year. 2020 began normally with B2B companies relying on tried and true marketing and budget plans. Many B2B companies found themselves unprepared for the new paradigm of online sales and... Continue Reading
As a result of the Covid-19 impact on the business landscape, including a shutdown of many economic activities, businesses are seeing a paradigm shift in supply chains, operating models, consumer behavior, procurement, and sales strategies. You must take proactive steps... Continue Reading
No one knows what awaits us in year ahead, but this is clear: we must prepare for 2021, accept that change will continue to be a constant, and expect the unexpected. 2020 has been unprecedented. The events of this year... Continue Reading
You’ve probably heard the trending term, Customer Data Platform (CDP). But are you clear on what it is and how it can help your B2B? There are many misconceptions and unknowns about customer data platforms. What is known, however, is... Continue Reading
B2B digitization is inevitable. According to Forrester, US B2B e-commerce will hit $1.8 trillion by 2023. Manufacturing, services, distribution—every business selling to another is facing pressure to provide a digital experience because people want convenience. While a few B2B manufacturers... Continue Reading
